DATA INTELLIGENCE

powered by Publicis Media

Transforming Data into Intelligent Decisions

We believe data has the power to unlock new possibilities. We help our clients turn marketing and business ambitions into reality by understanding their consumers behaviours — their needs, motivations, and the channels that move them.

We are continuously developing innovative tools and solutions to analyse vast data, and inviting our clients to join us in this journey. This is the driving force behind our Data Intelligence approach – the power to make informed decisions that drive results.

About our Group in Moldova

Publicis Media team in Moldova combines market, consumer and media strategists, digital experts, content producers, best in class offline & online buyers to deliver solutions that address the unique challenges of the Moldovan market.

Data Intelligence is a comprehensive platform that brings together the power of Publicis Media's global expertise with deep local market knowledge. We specialize in transforming complex data into actionable insights that drive business growth and competitive advantage. We leverage cutting-edge technology, proprietary tools, and innovative methodologies to help our clients stay ahead in an increasingly data-driven world.

Our Equity

Alla Malinovskaya

Alla Malinovskaya

Business Partner

25+ Years in media strategy, business development and administration

Andrei Copots

Andrei Copots

Business Partner

25+ Years in creative strategy and production and business development and administration

Dorel Samoila

Dorel Samoila

Acceleration Partner

20+ Years in communication strategy, digital excellence and client relationship building

Alexandr Zorkin

Alexandr Zorkin

Business director

18+ Years in media strategy, partners relationship building and trade negotiation

Roman Gontsa

Roman Gontsa

Data intelligence lead

7+ years in data-driven analysis and strategy building

Anna Dubeli

Anna Dubeli

Content lead

15+ years in content development, PR & production

Daria Platonova

Daria Platonova

Media execution lead

7+ years in delivering campaigns with top of the notch results

Case Studies

Retail

Retail Brand Digital Transformation

Accelerated digital transformation for a leading retail brand through comprehensive social media, influencer partnerships, and programmatic campaigns.

250%
Sales Growth
45%
Lower CAC
View full case study
FMCG

New Product Launch Success

Achieved 78% brand awareness in 3 months through integrated TV, digital, and outdoor campaign with influencer activations and sampling events.

78%
Awareness
92%
Distribution
View full case study

Latest in our Blog

Building Lasting Client Relationships
Dorel Samoila February 01, 2026

Building Lasting Client Relationships

The importance of strategic communication and digital excellence in today's business landscape...

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Data-Driven Media Planning: A Practical Guide
Alexandr Zorkin January 28, 2026

Data-Driven Media Planning: A Practical Guide

How to leverage analytics and insights for smarter media investment decisions...

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Creative Excellence in the Digital Age
Andrei Kopotz January 22, 2026

Creative Excellence in the Digital Age

How creative strategy and content production adapt to evolving consumer behaviors...

Read More